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make shape change - johnny kelly - surface and surfaceA new project commissioned by PIVOT Dublin called ‘Make Shape Change’ which was put together to ‘promote wider acceptance and use of design as a tool for positive change’. At the crux of this project is the best animation I’ve seen since ‘Back to the Start’ Although also directed and designed by Johnny Kelly this one is written by Scott Burnett and produced by Ali Grehan. The simple forms follow through on the web site which is an outlet for young people to find out more about design in everyday life. This looks like it’s the start of something really great.

www.makeshapechange.com

johnny kelly surface and surfaceReally great short stop-motion animation directed by Irish film-maker Johnny Kelly and produced by Nexus Productions. The film was commissioned by Chipotle Mexican Grill and depicts the life of a farmer as he slowly turns his family farm into an industrial animal factory before seeing the errors of his ways and opting for a more sustainable future.

“The pace and timeline of the film is captured beautifully in camera using traditional stop frame model animation techniques to track the life of a farmer.  Filmed in one sweeping take the film was painstakingly animated over 4-weeks on one large all-encompassing model background.”

Watch the animation and the behind the scenes video below to see the whole process over the 4 weeks of making. You can find more films by Johnny Kelly here. The song is ‘The Scientist’ by Coldplay performed by Willie Nelson and is available here on iTunes.

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